Bill Ayer | CEO


Bill founded Slayer Duck Calls to create a ridiculously high-quality call for the everyday hunter that works flawlessly in the field, every time. Our chief executive officer is passionate about conservation, protecting wildlife and sharing the sport of hunting with new generations. Bill has been hunting since he was old enough to walk.

Bill’s greatest obsession: Is it too obvious to say hunting? Because it’s definitely hunting.


Hunting, fishing and the outdoors have been part of the fabric of Jen’s life since her childhood in the South. You can always find her ready for a high-action outdoor adventure, especially if her two golden retrievers are involved. Our chief operating officer brings over a decade of experience obsessively growing a super successful tech startup to Slayer and the hunting community.

Jen’s greatest obsession: Jeeping and hiking in some of her favorite spots: Utah, Colorado, Idaho and Arizona.


Jennifer Hetherington | COO


Stephanie Ayer | Customer experience lead


Stephanie grew up a small-town girl who escaped outside for four-wheeling, boating and camping adventures. Our customer experience lead has spent decades caring for her clients and finds joy in giving them a flawless experience, down to the smallest details. Stephanie loves animals — especially horses and dogs — and spending time with her daughters and grandkids.

Stephanie’s greatest obsession: Horseback riding. She began as a girl and still events on her Irish sport horse, Ollie.


Lisa loves to explore the world around her, whether she’s learning about an ancient culture or trying new foods. She’s always capturing the smallest details of life from behind her camera lens. Our social media and design lead brings to Slayer her creative expertise from decades spent shaping a retail giant’s customer experience through presentation, product and people.

Lisa’s greatest obsession: Traveling to far-off locales and getting to feel the heartbeat of each place.


Lisa Grimes | Social media & design lead


Jesse Cook | Analytics

& Marketing Lead

Jesse literally ties together his passions — bird hunting and fishing — by using feathers from hunts to make his own fly fishing lures. Although he has the nose of a bloodhound, Jesse still hunts with his Nova Scotia Duck Tolling Retriever. Our analytics and digital marketing lead nerds out on all things data, analysis and experimentation for Slayer.

Jesse’s greatest obsession: Fly fishing — in a river or on a lake, in the snow or in the heat of summer — as long as he’s got a fly rod in hand.


Brandon Zehm | Board Member

Brandon loves outdoor adventures like hiking, climbing cliffs and scaling mountains. The smell of the cool mountain air and pine trees help Brandon reset and remember what’s important in life.

Matt Rissell | Board Member

Hunting is about heritage and family for Matt, whose daughter and two sons are his go-to hunting buddies. Together, they learn hard work, patience and grit in the fields. Matt also hunts for a healthy source of lean protein.