FOR IMMEDIATE RELEASE
Jen Hetherington joins Slayer Duck Calls as chief operating officer
The powerhouse startup leader brings years of experience in marketing and operations to the male-dominated hunting industry.
EAGLE, Idaho — Slayer Duck Calls has brought in the big guns for its first hire: Jen Hetherington.
Hetherington is a dynamo in the startup world, with years of experience kindling success for brands like TSheets and Bodybuilding.com as the head of their marketing departments and a member of their leadership teams. She joins hunting call company Slayer Duck Calls as the startup’s chief operating officer.
“I wanted to build something, again,” Hetherington said. “I thrive on the startup hustle. At Slayer, I get to be involved from the ground up and influence all aspects of the business — nothing excites me more.”
She joins former fellow TSheets executive team members at Slayer Duck Calls: CEO Bill Ayer and board members Matt Rissell and Brandon Zehm. The opportunity to grow a new startup with this trio of passionate conservationists played no small role in Hetherington’s decision to jump on board.
“We needed somebody who knows how to tell the world who Slayer is,” Ayer said. “There’s no better person to do that than Jen Hetherington. She’s proven her ability. With Jen’s know-how, we’ll be able to grow quickly and take over the game call market.”
Under Ayer and Hetherington’s leadership, Slayer is expanding its hunting call offerings beyond ducks and geese, with big game calls on the horizon.
Hetherington assumes the number two position at Slayer Duck Calls in the male-dominated hunting industry. Women make up just 10% of the nation’s hunters, according to the latest U.S. Fish and Wildlife Service survey — but recent NSSF data shows an increasing number of female first-time gun owners. Hetherington is obsessed with the outdoors and is passionate about inspiring the next generation of hunters to play a strong role in conservation.
Hetherington has led high-achieving teams as a vice president and marketing director at Intuit QuickBooks, TSheets, Bodybuilding.com and PrecisionCraft Log Homes. She brings a deep understanding of what motivates people, springing from her master’s in psychology from SUNY at Albany and bachelor’s in psychology from Boise State University. Hetherington has been a longtime member of Vistage International and volunteers her time coaching women one-on-one.
She joins the team remotely from Peoria, Arizona, just outside Phoenix, following a yearlong mid-career break. Slayer Duck Calls is based in Idaho, a hub of hunting and outdoors brands like Kryptek, First Lite, Exo Mtn Gear, Buck Knives, Smith Optics and Clif Bar.
About Slayer Duck Calls: Slayer Duck Calls was founded by CEO Bill Ayer in 2018 in Eagle, Idaho. The Slayer team are outdoor enthusiasts obsessed with providing unmatched customer service, handcrafting the best hunting calls backed by a lifetime guarantee, and giving back to conservation efforts by donating 10% of every purchase.
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